Hello! I’m Annie.
A Senior Product Designer
& Design Mentor based in Amsterdam
A Senior Product Designer & Design Mentor based in Amsterdam
01
Projects
02
Work Experience
Sep 2024 - Present
UX UI Designer, Leads.io
Collaborate on a multi-brand design system used across websites in various industries
Partner with the CRO team to enhance user experience through data-driven design improvements
Design and develop scalable, reusable components for the shared design system
Create responsive, user-centered website designs aligned with brand and business goals
Aug 2018 - Jun 2020
UX UI Designer, Leads.io
Collaborate on a multi-brand design system used across websites in various industries
Partner with the CRO team to enhance user experience through data-driven design improvements
Design and develop scalable, reusable components for the shared design system
Create responsive, user-centered website designs aligned with brand and business goals
Aug 2018 - Jun 2020
UX UI Designer, Leads.io
Collaborate on a multi-brand design system used across websites in various industries
Partner with the CRO team to enhance user experience through data-driven design improvements
Design and develop scalable, reusable components for the shared design system
Create responsive, user-centered website designs aligned with brand and business goals
April 2025 - Present
UX UI Design Mentor, Preply
Teaching UX principles, UI design fundamentals, and best practices using tools such as Figma
Guiding students through real-world projects, design challenges, and case studies
Supporting learners with interview preparation, portfolio reviews, and career advice in the design industry
Offering feedback on assignments, portfolios, and personal projects to improve usability, visual design, and user-centered thinking
Aug 2018 - Jun 2020
UX UI Design Mentor, Preply
Teaching UX principles, UI design fundamentals, and best practices using tools such as Figma
Guiding students through real-world projects, design challenges, and case studies
Supporting learners with interview preparation, portfolio reviews, and career advice in the design industry
Offering feedback on assignments, portfolios, and personal projects to improve usability, visual design, and user-centered thinking
Aug 2018 - Jun 2020
UX UI Design Mentor, Preply
Teaching UX principles, UI design fundamentals, and best practices using tools such as Figma
Guiding students through real-world projects, design challenges, and case studies
Supporting learners with interview preparation, portfolio reviews, and career advice in the design industry
Offering feedback on assignments, portfolios, and personal projects to improve usability, visual design, and user-centered thinking
Feb 2021 - Aug 2023
Product Designer, Raffles Medical Group
Led design initiatives expanding to B2B2C markets, onboarding 10,000+ members
Boosted application ratings on from 1.9 to 3.7 in iOS and 2.8 to 4.5 in Android by designing rating flows on the app connected to app store
Guest Speaker for National University of Singapore
Feb 2021 - Aug 2023
Product Designer, Raffles Medical Group
Led design initiatives expanding to B2B2C markets, onboarding 10,000+ members
Boosted application ratings on from 1.9 to 3.7 in iOS and 2.8 to 4.5 in Android by designing rating flows on the app connected to app store
Guest Speaker for National University of Singapore
Feb 2021 - Aug 2023
Product Designer, Raffles Medical Group
Led design initiatives expanding to B2B2C markets, onboarding 10,000+ members
Boosted application ratings on from 1.9 to 3.7 in iOS and 2.8 to 4.5 in Android by designing rating flows on the app connected to app store
Guest Speaker for National University of Singapore
Jun 2020 - Dec 2020
UX UI Designer, freeC - Recruitment Platform
Created human-centered design for mobile app and dashboard
Led design discussions with key stakeholders, balancing user requirements and business objectives to guide design choices
Jun 2020 - Dec 2020
UX UI Designer, freeC - Recruitment Platform
Created human-centered design for mobile app and dashboard
Led design discussions with key stakeholders, balancing user requirements and business objectives to guide design choices
JAN, 2022 - SEP, 2023
UX UI Designer, freeC - Recruitment Platform
Created human-centered design for mobile app and dashboard
Led design discussions with key stakeholders, balancing user requirements and business objectives to guide design choices
Aug 2018 - Jun 2020
UX UI Designer, Markdao Digital Agency
Provided comprehensive website design services for clients across different industries
Conducted brainstorming sessions to develop tailored design solutions
Trained and mentored designers to navigate design challenges and improve their proficiency
Executed various digital media products (including video production, photography, and graphic design) for websites and marketing initiatives.
Aug 2018 - Jun 2020
UX UI Designer, Markdao Digital Agency
Provided comprehensive website design services for clients across different industries
Conducted brainstorming sessions to develop tailored design solutions
Trained and mentored designers to navigate design challenges and improve their proficiency
Executed various digital media products (including video production, photography, and graphic design) for websites and marketing initiatives.
Aug 2018 - Jun 2020
UX UI Designer, Markdao Digital Agency
Provided comprehensive website design services for clients across different industries
Conducted brainstorming sessions to develop tailored design solutions
Trained and mentored designers to navigate design challenges and improve their proficiency
Executed various digital media products (including video production, photography, and graphic design) for websites and marketing initiatives.
Trusted by leaders
Feedbacks that speak for itself
Feedbacks that speak for itself
I finally found the perfect tutor :) She walks me step by step by building a portfolio and definitely clears my confusion caused by the loaded information from the boot camps! She very quickly understands and answers my questions! I can tell she really relates to someone who started a UX journey.
Nisa
Student on Preply
Annie is a very knowledgeable and patient instructor. She has been helping me sharpen my Figma skills and after a month I’m already feeling more confident in my UI design skills! Thanks, Annie!
Jenny
Student on Preply
Annie is really skilled UX Designer, and is already a valuable part of the design and CRO Team. Annie is very trustworthy and honest, she is very open and communicative
Hanna Jaasko
Design Manager at Leads.io
I’m extremely happy with the support she provides. She is knowledgeable, clear in her explanations, and always takes the time to tailor each session to my needs. Annie helps me structure my ideas, make better design decisions, and deepen my understanding of user experience principles.
Alicia
Student on Preply
Annie is simply amazing! Really patient and explains things really well. Do not hesitate to take classes with her.
Mohammed
Student on Preply
Let me help improve your user satisfaction
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Annie Pham
UX UI Designer
since 2018
Annie Pham
UX UI Designer
since 2018